We believe music should be heard in its true form: the full analogue wave.

 

Digital audio is not the full wave. It is made of 1s and 0s—on/off snapshots that miss the depth, detail, and feeling of real sound.
Analogue sound, by contrast, captures the entire wave—nothing is sliced, nothing is left out.

At Pure Analogue, we provide everything you need to enjoy music as it was meant to be heard:

• Vinyl records sourced only from fully analogue recordings

   

• Analogue amplifiers, turntables, and speakers to preserve the sound wave from start to finish

We do not sell vinyl records that were created from digital masters.

Every record we carry comes from an analogue source—either:

1. Tape-to-disc: recorded on magnetic tape and then pressed to vinyl

2. Direct-to-disc: recorded directly onto the cutting lathe, the purest and most exclusive form of recording

Our mission is simple:

Deliver true analogue music with true analogue equipment—without digital interference.