Who are we?
We believe music should be heard in its true form: the full analogue wave.
Digital audio stores music as sampled information, while analogue audio preserves a continuous waveform.
At Pure Analogue, we believe the analogue chain offers a listening experience with warmth, continuity, texture, and depth that many listeners value and seek to preserve.
For this reason, we focus on authentic analogue culture and recordings that respect the integrity of the original signal.
Vinyl records sourced only from fully analogue recordings
Analogue amplifiers, turntables, and speakers to preserve the sound wave from start to finish
We focus on recordings that preserve the integrity of the analogue chain and prioritize fully analogue productions whenever possible.
Our goal is to offer recordings sourced from authentic analogue processes — including tape-to-disc and direct-to-disc productions that preserve the continuity, warmth, and depth of the original signal.
Every record we carry comes from an analogue source—either:
Tape-to-disc: recorded on magnetic tape and then pressed to vinyl
Direct-to-disc: recorded directly onto the cutting lathe, the purest and most exclusive form of recording
Our Mission
Every record we carry comes from an analogue source — either tape-to-disc or direct-to-disc.
Tape-to-disc recordings are captured on magnetic tape and then pressed to vinyl.
Direct-to-disc recordings are cut directly onto the lathe, preserving the performance with exceptional purity and immediacy.
Our mission is simple: to deliver true analogue music through true analogue equipment — preserving the full sound wave as music was meant to be experienced.
Talk to us
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.